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Welcome to the Web's major portal for media literacy education.
Site of the Week Educational Video Center |
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The Internet has transformed how consumers interact with words, sounds and pictures -- and media companies that don't get it are facing the consequences. In its Sept. 6 issue, Newsweek magazine asks author Nick Bilton: Q: How has the business model changed? Bilton: Publishers keep asking: "How do we sell content?" But that's not what people pay for. They pay for an entire experience. And thanks to digital, we now have the ability to decide what we're paying for, when we're going to pay for it, |
Media are the most powerful cultural forces on the planet. Millions of people watch, read and listen for hours a day. In developing countries, people's lives are transformed as media become part of their culture. Media's benefits are accompanied by these concerns:
- Fewer voices, as media ownership is consolidated in the hands of fewer than 10 wealthy individuals and global corporations
- News bias and public relations spin
- Violence packaged as entertainment
- Children and teens targeted by corporate advertisers
- Digital photo and film manipulation
- Media effects on community and personal relationships
Kids and adults love media! Media products entertain us, inform us, and help us connect to our community and the world. How to balance the benefits and the risks? Both children and adults need media literacy education to become wise consumers and effective participants in democracy in a digital age.
We agree with the National Association for Media Literacy Education (NAMLE) that "being literate in a media age requires critical thinking skills that empower us as we make decisions, whether in the classroom, the living room, the workplace, the boardroom, or the voting booth."
Check these definitions of media literacy and related terms. (Opens a new page on the NAMLE website.)
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