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Site of the Week Archive:
Great links to 4+ years of
media literacy education-related Sites of the Week
Media statistics on TV, advertising, consumerism and related topics
| Media, technology and advertising statistics are constantly changing and hard to track. Check the links below for good sources. |
Statistics that are free and constantly updated, on ONLINE MEDIA topics, can be found at the Pew Internet & American Life Project, whose mission is to "produce reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life." See their statistics section for reports with statistics on these topics and more:
- Teens
- Broadband
- Blogs
- Online Communities
- Podcasting
- Politics & the Internet
- Safety Online
- Social Networking
- Web. 2.0
- Technology User Types
- Digital Divide
The American Press Institute website had an article entitled, Seventy Percent of Media Consumers Use Multiple Forms of Media at the Same Time, which is dated 2004 but could be potentially useful. Unfortunately, the former Media Center project of the API seems to have been discontinued.
BigResearch will send you, free, their "complimentary top-line findings" on Simultaneous Media Usage research (bi-annual survey of 15,000 consumers) if you give them your name and contact information. They also have findings on "Media Generations - Media Allocation for Marketers." Click the link in the small blue bar, "Complimentary Top Line Findings."
AdAge magazine's online Data Center has advertising-related research and statistics but, except for the report detailed below, almost all content is by subscription only ($$).
We are pleased to provide this still-working link to AdAge's 2006 Fact Pack, a free, downloadable large PDF file, which tells you, among other statistics and facts:
- How much major brands have spent on advertising over the past few years prior to 2006
- The world's top advertisers, top brands, U.S. advertising spending totals by media (direct mail, newspaper, broadcast and cable TV, radio, magazines, Internet, etc.)
- Top global marketers
- The most-remembered and most-like ads